When given the opportunity to create a mock cause marketing campaign for a nonprofit organization, I chose one that hit close to home with me, The National Kidney Foundation. I decided to partner with the water bottle brand, Nalgene. 32 ounces is the amount of fluid intake a patient on dialysis is allotted each day. 32 ounces is also the size of a standard Nalgene water bottle. I decided to partner with Nalgene to create awareness of dialysis and the importance of kidney organ donation.
Campaign Logo.
Limited Edition 32 Oz. Nalgene water bottle.
Pre purchase screen.
Online radio banner ad.
Post purchase screen.
Shared socially to create earned impressions, spark conversation, and increase sales.
Targeted banner advertisement.
This project is dedicated to my mother, angela danz
The story of my mother's kidney transplant journey.