Joining the New York City Gay Men’s Chorus as a singing member in January 2022, I was able to find an outlet for my creative work to take centerstage. Leading our organization’s creative direction and social media platforms, I’ve been able to focus our branding, grow our audience, and create relationships with other organizations, heavily focused in the NYC region.
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Since leading our social media, I have:
Increased our Instagram following by almost 70k
Created and built a TikTok following of 74k followers
and almost 2 Million likes.
Season 45
For our organization’s 45th year, I created artwork for all upcoming performances for 2024-2025, presenting this as a Season Campaign.
We are also focused on selling season subscriptions to boost overall ticket sales for each concert.
NYCGMC Winter Concert 2024 | Core Concert Artwork
Season 44
NYCGMC Spring Concert 2024 | Core Concert Artwork
Times Square’S ABC SUPERSIGN | Designer
In partnership with the New York Stock Exchange, I designed, produced, and animated a 15 second spot to run on December 1, 2023.
Our ad promoted our Winter Concert, highlighted our 44th Season title; Our Joy is a Protest, and provided CTAs to our website/to follow our social media channels. Our spot also recognized World AIDS Day, which is observed annually on December 1st.
🎥 See it live in action, here.
Team:
Trevor Chauvin-DeCaro, Project Manager
NYCGMC Winter Concert 2023 | Core Concert Artwork
SEASON 43
NYCGMC Pride Concert 2023 | Core Concert Artwork
2023 Spring Concert | Campaign Designer
NYCGMC Spring Concert 2023 | Core Concert Artwork
NYCGMC Winter Concert 2022 | Core Concert Artwork
Social media | manager & COORDINATOR
Gigs, gigs, and more gigs! For each city event where NYCGMC performs, I compile footage and creative provoking content to document our attendance. Performing and capturing our events at BRAVO!, The Tony Awards, and Stonewall, have been some of our recent highlights.
