Snapple — Michael Danz

2015 NSAC AAF Client: Snapple

Snapple asked us to create a holistic integrated marketing campaign for 2017 to grow Snapple Trademark (TM) volume in the United States, as well as develop a dual strategy to increase consumption rate of light users by 200% and heavy users by 11%.

With such a crowded category of tea and fruit juice drinks, Snapple has been growing brand recognition and tone of voice since 1972 that customers already know and love.

Creating the word "indecisionitis", a condition caused by having too many drink options, we are able to leverage Snapple as the only viable option in the crowded category by keeping in tune with Snapple's tone of voice.