CONVENTION TACTICS | 2025
For ASTRO 2025 conference, our team created a large scale LED video, below is the design:
TAGRISSO TACTICS | 2026
When I (internally) moved teams within Biolumina, I joined our TAGRISSO account. Upon joining the team, I was tasked with updating the team’s beloved CVA cover. 2 requests from the clients: 1. Repurpose the current TAGRISSO campaign, in a new light. 2. Fit 10lbs of content into a 5lb cover
I took an approach of leveraging our brand’s canyon artwork. I exapanded the canyon and carved deep creating a valley. I also leveraged knock-out text against our deep hues of purple and orange, In a perfect world, you would be able to see more and appreciate the artwork.
While this was not an overhaul of our tactic, we had to keep navigation elements consistent.
Accreditation: The campaign and visual artwork was fully realized and executed before I joined this team. The work shown here demonstrates how I created tactics with the pre-established brand elements,